#Grocery store planogram how to

There are many benefits to using a planogram for planning out yourВ store layout and they generally fall under two overarching advantages: maximizing salesВ andВ space. The details provided in the planogram show them exactly where to place eachВ stock-keeping unitВ (SKU) and how manyВ facingsВ should be displayed for each.

It can take the form of a diagram or draw on paper, or, increasingly, itвЂ™s likely to be a digital rendering displayed on a tablet or smartphone.ДЄ retail salesВ merchandiserВ consults the planogram in-store, using it to ensure a manufacturerвЂ™s products are displayed appropriately andВ attractively. The planogram takes into account buying data, sales trends and consumer behavior. TheyвЂ™re especially useful for big-box retailers or grocery stores that carry many products (and product categories) from a multitude of suppliers and have a lot of space to fill.ДЇor instance, grocery stores have to know whether a product will fit on a certain set of shelves, which is where the level of detail included in a planogram is crucial.ДЄ planogram is usually created by a visual merchandising employee or a member of the advertising, marketing or sales team. In addition to being a visual representation of your storeвЂ™s aisles, displays andВ point-of-sale В a planogram will show you exactly where specific products are placed.ДЄ planogram is by no means the end-all, be-all solution to your visual merchandising needs. Planograms are detailed drawings of your store layout with special attention on product placement. What is a planogram?ДЄ planogram is aВ visual merchandisingВ tool. Planograms help retailers plan the use of their space and gather data to help them make smarter merchandising choices that drive in-store sales.

#Grocery store planogram how to

From determining how to plan the footpath for customers to which product displays go where, effective use of physical space is fundamental to any brick-and-mortar retailerвЂ™s success.